Stone Island is in the midst of a renaissance. With a Drake endorsement and its adoption by the streetwear scene en masse delivering the Italian brand to a whole new viewers. Before this, though, Stone Island was extra sometimes identified for its affiliation with particular subcultures specifically the ‘Casualsand the ‘Paninaromotion in Italy. For a couple of generation the clothes made by manufacturers like Stone Island and C.P. Firm, Massimo Osti‘s other most famous endeavor, hold a specific cultural significance an emotion significantly robust with vintage items that throwback to Stone Island’s heyday, and a time when young people throughout Europe bonded over soccer and Italian jackets.
Since its founding, London’s Too Hot Restricted has develop into known because the UK’s number one stockist of vintage and retro Stone Island, stocking a wide range of iconic pieces from the brand alongside one-off classic from the likes of C.P. Company, Armani and Moncler that it describes as “iconic cultural artifacts.Now, Too Hot Limited has introduced a pop-up at Harvey Nichols in London, putting a few of its best 0s vintage items in a bricks and mortar location for the first time. We caught up with Too Hot’s founder, Ollie Evans, to talk about the pop-up, how he bought into Stone Island, and why he loves the model a lot.
Why did you resolve to start Too Hot Limited?
I started Too Scorching while working as a music video director. During my downtime between jobs I would buy and promote vintage Stone Island jackets and very quickly grew to become hooked on it. Fairly soon I started to turn down video jobs, converted my entrance room into a makeshift photo studio and launched the Too Scorching webpage.
What is it about Stone Island and C.P. Firm that you like so much?
It’s always about design and cultural significance; I’m fascinated by the appropriation of designer clothing by subcultures. My dad was an original mod within the 0s and he always instilled in me the significance clothes and style. All of the manufacturers I source for Too Sizzling have very strong visions behind them and at their core are very idiosyncratic personalities who introduced them to life. For example Massimo Osti who introduced us Stone Island and C.P. Company. He went to the furthest lengths to supply clothes that pushed the boundaries of garment know-how basing loads of his research on navy wear that was designed purely for function with no expense spared. His work is like art, it’s so innovative and uncompromised. Its appeal is very special.
What do you search for in a piece you wish to sell?
With this assortment we’re launching in Harvey Nichols every part is in reference to the Italian youth culture of the 0s Paninaro, their look was a bold and vivid mix of classic 0s American teen cool and the latest European designer sportswear. The Paninari were the first subculture that adopted Stone Island as a model causing it to have great success proper from the beginning. Their fashion may be very relevant at the moment so it appeared proper to honor this movement and the roots of European streetwear. We’ve labored long and laborious to source probably the most authentic, unique and sought-after pieces from that era, we’ve bought a considerable amount of unique Osti designed Stone Island and C.P. items alongside Moncler, Iceberg, Greatest Company, Armani and lots of extra. It’s a variety you won’t be ready to select up anyplace else on the planet.
How do you source your inventory?
Prime secret places around the globe.
How did your Harvey Nichols pop-up come about?
The Harvey Nichols pop-up got here out of an unexpected Instagram DM just earlier than Xmas last yr. Benn McGregor, their senior menswear purchaser bought in touch on his personal account and asked if we needed to do an in-retailer pop-up with them. It seemed like an unbelievable opportunity and one I couldn’t turn down. Harvey Nichols has all the time had a agency place in my coronary heart from journeys there as a kid rising up, it was the place to go within the 0s so it was a huge privilege to be requested to take our model in.
You’re launching a zine to go alongside the pop-up, what’s the concept behind that?
The zine we’re launching we’ve put together with our good buddies at Legislation Journal who produce the most beautiful publication in the UK, it’s a necessary read. Once we first spoke about collaborating on this they prompt we go to Italy to put a shoot together for a zine. It appeared the logical step to take all the clothes back to the mom land and create one thing actually visually thrilling. We selected Sorrento as a result of it’s the gateway to the Amalfi Coast and has a classic luxury feel that I assumed would actually swimsuit the aesthetic. We’ve put collectively a high-end collection of very sought-after pieces and needed the shoot to mirror that. The zine itself is in reference to Paninaro journal and Wild Boys which had been two comedian/zines that documented the culture and included some unimaginable road type photography of youngsters in 0s Italy carrying all these amazing clothes.
Why do brands like Stone Island and C.P. Firm have a particular significance?
I feel the attraction of brands like Stone Island and C.P. Company comes right down to their authenticity. Both operate on the rules on which they were founded by Massimo Osti; they both search for constant innovation and haven’t relied on heritage. Their attraction could be very real, they transcend vogue as they’re consistently seeking to push the boundaries of what is possible slightly than working from tendencies. That strong design aspect really resonates with folks and particularly guys. When you may say your jacket modifications color in heat or is reflective or made out of steel it offers you a sense that what your wearing has been actually considered. It’s these facets which have appealed to very particular subcultures and markets through the years whether that be casual, grime, streetwear or any of the others that have adopted them.
What do you think of Stone Island’s new recognition?
I believe it’s great that Stone Island is so well-liked once more, it went via a patch where it was very area of interest for a lot of years so it’s nice to see it back in favor again. I believe it’s fascinating that regardless that it now has a new audience, there are strong similarities with these who’ve always purchased it. It appears to enchantment for a similar reasons that it always had and its audience is still made up of people who find themselves in the know about what they are wearing. It’s very fashionable however not utterly mainstream, it attracts a clientele who search it out.
What was the primary Stone Island piece you ever bought?
When I used to be a student I used to work in a shop known as Zee & Co in Bow, East London. It was there that I first turned taken with Stone Island as a model, I always felt the quality and attention to element was approach above the rest we used to inventory and we stocked some unbelievable stuff however it was Stone Island I actually lusted after there. Even with a low cost I couldn’t afford to purchase the jackets that I wanted again then. Years later the craving hadn’t worn off so I bought a vintage piece from the era I used to work at Zee about 5 years ago. It’s snowballed from there.
What’s your favourite ever piece of Stone Island?
That’s a really difficult one to say as there is some stuff on the market I’ve not received my palms on yet that I’d really love, but out of what I personal it’s a 1983 Tela Stella jacket; I bought it actually early on in doing Too Scorching and it’s turn into a mascot of the corporate that hangs on the wall of our studio. It’s from Stone Island’s second ever season made from the fabric that founded the model, Tela Stella which is predicated on a army truck tarpaulin that is dyed totally different shades on each sides. Massimo Osti thought it was too rugged for C.P. Firm, his original brand, so developed Stone Island to put it to use. This explicit jacket additionally features the iconic Stone Island compass patch is on the physique moderately than the sleeve. It’s a real rarity from the very starting of the brand and one thing I hold pricey to my heart.
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