GQ: The brand new collection is predicated on modern military and energetic sports activities. What was your inspiration behind this collection?
Carlo Rivetti: I feel that army, sports activities and efficiency garments are very inspirational – and I believe that within the DNA of Stone Island functionality is essential. For example the new army camouflage in Italy. Have you learnt the Carabinieri? They are the most important police in Italy, and [their new uniform has] unbelievable new patterns and beautiful new pockets.
No. Never. First of all, if we develop into profitable with a women’s collection, then they might start asking for the fits to be “extra sexy”. However, what I am seeing now, in the countries which Stone Island are known – the UK, Italy, Germany, Holland – younger ladies are starting to wear Stone Island garments and I think that men’s merchandise on ladies look incredible.
The Stone Island badge could be very recognisable, however how do you are feeling when you see folks wearing Stone Island merchandise without badge?
I believe it’s really up to you. We started firstly with a removable badge and then five or six years we started placing two buttons inside – on the left side, the side of our hearts. This was in order that individuals who did not want to wear the badge wouldn’t leave it at residence, they may put it inside their jackets. So maybe you do not put on it, however you at all times have it with you. That’s the concept.
Stone Island is so dominant inside streetwear around the globe, how do you retain the subcultures proud of the success and development?
In the final ten years we targeted on international locations [in Europe] such because the UK and Italy – funnily they’re all a one and a half hour flights from Milano! Then we began considering to the US [as] one in all the key points that we centered on was that I did not want to change language. The big variations between the US and us? Our prospects right here know the story completely – there is a sort of club. So the concept is that now within the US, we should be story-telling. What I hope within the US is that there are also people who can perceive our language, our history, and admire it.
– The new rules for the AW17 tendencies
The brand new rules for the AW17 developments
Dust off your old fashioned books, it’s time to go back to school for AW17.
By Angelo Mitakos
What do you want listening to while you’re working?
Actually when i work with the design crew of eight young guys, they select the music and usually it is horrible! When I’m pondering, I like classical music, however not in the workplace. Who’s your favourite player ever?
Nicely, I need to point out two names. One, is our president that passed away ten years ago, Giacinto Facchetti – he was a real prince. He was playing within the Sixties – once we won the champions league, twice (then the Europa Cup) – however he was such a contemporary player, because he scored an enormous variety of goals taking part in in defence. And he was really a gentleman.
Then, after all you’ve got Javier Zanetti – El Capitano! He arrived as a result of Inter wished to by a striker from an Argentinian group, who mentioned, “if you want to buy this guy, you must also take this defensive participant.Inter agreed just to close the deal and then the ahead was really terrible and Zanetti, who had no expectations, was actually Stone good. And, again, another actual gentleman on the sector.
Javier Zanetti a.ok.a.
I played as soon as in the European championship for the Financial University in Paris. I was playing in the younger group of Torino, able that doesn’t exist any longer: deep (usually you play 4 in defence, but in Italy we invented the one behind them). Then I used to be within the second nationwide skiing team. I lived very close to the mountains, as a result of I grew up in Torino. We’d go skiing to the Italian side of the Mont Blanc. So probably I used to be a stronger skier than footballer.
See the Stone Island S/S ’17 assortment go to stoneisland.co.uk. Present season obtainable at 18montrose.com.