The label Stone Island was based in 1982 by Italian designer Massimo Otti as a secondary line for the C.P. Firm collection. The brand turned initially known for its pioneering position in the world of specialist dye strategies and distinctive surface remedies. To today, the label is synonymous for prime-tech innovation, its willingness to experiment, which it has not misplaced in over 30 years, and its pioneering method to fabric improvement and washing methods. The name Stone Island is to convey the liberty of life on an island and the immutable strength of rocks. Stone Island’s most recognisable trademark characteristic is the removable compass badge – a rectangular patch with a compass motif. Stone Island is an icon of men’s sportswear.