Stone Island Brand Information
The Stone Island brand identify has many alternative connotations for many different folks; for some, it is inextricably linked with football tradition, specifically the informal movement — both in a constructive or a detrimental sense; for others, it has change into associated with the grime music scene, and has extended its attain past the terraces and onto the streets. However at the start, that iconic Compass badge in your sleeve is a symbol of quality, innovation and magnificence — the principles on which the model as we know it was founded back in 1982.
Stone Island Spring/Summer 1983 Catalogue
Stone Island proprietor Carlo Rivetti is from a family with lengthy ties to the clothes industry. By the 1980s, though, he had grown restless throughout the world of formalwear, and sought to diversify into something he found more appealing: sportswear. He and his sister established a firm — the creatively-named Sportswear Company — and scoured Italy on the lookout for firms that shared their imaginative and prescient for modern casual clothes, where they found (and promptly acquired) CP Company. Stone Island itself, nevertheless, was conceived virtually by accident: Massimo Osti — founder and designer for CP Firm, and household title for these in the know about technical sportswear — had conceived a brand new fabric dubbed Tela Stella, a heavyweight, oilskin-like material impregnated with totally different pigments on both side, and was decided to make one thing out of it. He couldn’t find a option to make it match inside CP Company’s assortment, however, and so determined to craft a small assortment of simply seven jackets. In maintaining with the army and nautical inspiration behind the Tela Stella fabric, he chose a compass as the brand for his new diffusion line: Stone Island was born.
From the Terraces to the Streets: Stone Island and Streetwear
Transferring forward from this inauspicious start, Osti pushed forward with fabric innovation, endlessly researching new textiles and methods to implement them, arising with typically outlandish, off the wall fabrics that no-one else had even thought of: heat-reactive weaves; nylon fabric laminated with a whole bunch of glass beads to vary the color in different angles; earth-dyed, acid-corroded canvas. This over-the-high method, together with the masculine, navy styling of the brand’s choices was a large a part of ‘Stoney’s’ appeal to the soccer casual crowd: followers travelling abroad for away and worldwide video games were at all times on the lookout for brand new and thrilling garments to bring house and show off. Stone Island, with the one-off and distinctive nature of a lot of Osti’s fabrics, match completely into this culture of 1-upmanship, and the brand’s popularity was cemented from then on.
Because of this association with the hyper-masculine world of soccer casuals, the brand’s enduring legacy has been as an emblem of manliness. In more moderen years, it has been adopted by inside-metropolis kids in the UK as a standing symbol, and in turn grew to become related to the grime music scene. Buoyed up by excessive-profile collaborations with streetwear giants Supreme and Nike, the brand’s attraction has diversified beyond connoisseurs and collectors, particularly across the Atlantic. Urban music superstars like Drake, The Weeknd and Travis Scott have all embraced the ‘Stoney’ look of late, skyrocketing interest in a model that was beforehand alien to those not residing in Europe, and launching its enchantment to a whole new era of streetwear fans.
Persevering with Innovation: Stone Island Fabrics
Nowadays, removed from being helmed by a single visionary like Massimo Osti or later designer Paul Harvey, Carlo Rivetti has assembled a group of designers to higher embrace its newfound worldwide popularity and the diversity of its fanbase, stating “It [is] necessary to be multicultural with a purpose to be really contemporary … I felt that on this era it is that this attainable to face all aspects of a world only with several minds and several other visions.”
Stone Island Nylon Metallic
This ethos has result in the continuation of the innovation and analysis that Massimo Osti started all these years in the past, and Stone Island holds its popularity for utilizing unusual and technologically-superior fabrics and finishes. Some latest examples:
David-TC: Japanese polyester/polyamide fabric with star-formed thread cores is dyed beneath excessive strain and temperatures (130C), drastically changing the composition and handle of the fabric, creating a feeling that is both luxurious and technical. Throughout the method, weatherproof treatments are impregnated into the fabric, further enhancing its sensible perform.
Nylon Metallic: We’ve written about this one before: nylon fibres with an irregular construction are woven as grey weft and white, ready to dye warp threads, and bear an elaborate double-dyeing process to supply a fabric that has an iridescent sheen in different lighting situations. This may produce a subtle three-dimensional effect, or be used with shiny, contrasting colours to offer some pretty wild results.
Tank Shield: Crafted from matte polyester fabric, the entire jacket is first assembled after which internally laminated with overlapping panels of a weatherproof, breathable membrane, giving superior weather resistance and a close to-seamless look.
This is only a tiny fraction of the scope of the brand’s vision: the brand’s own historic archive consists of over 7000 pieces, whereas their research archive is larger nonetheless, at over forty,000 gadgets of vintage sportswear and militaria.
Stone Island Badges
Aside from the high-end fabrics and construction, maybe crucial aspect of a Stone Island product is the removable badge, normally found on the left side of the garment, with the Marina collection breaking the mould and never featuring the badge in any respect, as a substitute opting for daring text printing. There are a selection of different variations of the badge which denote different features of the model. The standard, mostly recognised badge is the yellow and green compass rose badge (above left). Despite switching from a inexperienced border to a black one, the classic badge has remained unchanged for the reason that brand’s inception, and is a tribute to each the navy inspiration of the model and the sense of journey and exploration driving Osti’s research.
There are a lot of monochromatic badges (above centre) that were initially used for what the brand dubbed Ghost Pieces: with fully tonal designs in a variety of colours, together with black, red and white, they have been conceived as a kind of trendy camouflage, allowing the wearer to mix in whereas still maintaining the unmistakeable Stone Island aesthetic. Extra just lately, the tonal black badge has been used to denote pieces from the Shadow Mission diffusion line: combining Stone Island’s technical fabric experience with directional, futuristic designs from ACRONYM’s Errolson Flynn.
The White Compass badge (above right) is seen on limited edition items, often often known as ‘Champagne Pieces’ due to the colour of the badge. These jackets often use much more modern fabrics and building that can solely be created in small portions, and are sometimes at a higher price level to the conventional line, because of the limited nature of their Official manufacturing. After all, the flipside of this restricted side is that the pieces change into collectors objects in years to come, holding their value for a lot longer than others, if not growing it.
Celebrities Wearing Stone Island
Drake with Stone Island owner Carlo Rivetti
The Weeknd in Supreme x Stone Island
As mentioned above, Stone Island has been spotted on an increasing number of celebrities recently. One of the more high-profile representatives of the brand has been music superstar Drake, who seems to wear the model almost solely lately, even going as far as to have custom items made for his Boy Meets World tour. Drizzy is joined in his love for Stoney by fellow Canadian star The Weeknd, who was recently noticed wearing items from the Supreme x Stone Island collaboration (for extra streetwear kudos), in addition to rap mainstays Kanye West and Travis Scott.
Jason Statham in Stone Island
Back over in Blighty, grime artists are often noticed sporting the Compass, together with Tinie Tempah and Skepta, while Hollywood hardman Jason Statham is one other of the brand’s high profile followers.
Stone Island Headquarters Tour Video
In this distinctive video, Carlo Rivetti opens the door to the Stone Island empire and allows the general public a sneak peek at the analysis and experimentation that goes on behind the scenes. It provides a captivating look into how the brand operates behind closed doorways.