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Massimo Osti (1944 – 2005) was an Italian garment engineer and fashion designer most famous because the founding father of the apparel manufacturers Stone Island and C.P. Company. Osti’s products had been a mixture of his own innovations and design concepts he got from learning army clothing, work-, and sportswear.
1 Early years
5 Product improvements 5.1 4-process printing on fabric (1970)
5.2 Garment dyeing (1979)
5.3 Brushed wool (1987)
5.Four Rubber flax and rubber wool (1987)
5.5 Ice jacket (1991)
5.6 Micro (1992)
5.7 Thermojoint (1993)
5.Eight Technowool (1995)
Massimo Osti was born and raised in Bologna, Italy. He grew to become a graphic designer and worked within the advertising enterprise. His profession within the vogue business began in the early 1970s, when he designed a T-shirt collection that includes placed prints. He was the first to use new methods like the four-color process and silkscreen which are used for producing T-shirt. Following the success of this first T-shirt collection, he accepted the offer to design a whole Males’s collection and became an fairness partner in the company he would identify ‘Chester Perry’ (later renamed the ‘C.P. Company’).
During this period, Osti laid the foundations for a inventive philosophy entirely primarily based on experimentation. The first innovation he could be chargeable for within the clothing industry was garment dyeing, a process that completely revolutionized the sphere. It was based mostly upon the idea of different materials in finished garments reacting differently to the identical dye bath. Osti discovered that garment dyeing creates attention-grabbing tone-on-tone results. This particular dyeing technique turned typical for Osti’s C.P. Firm. In 1981, he launched “Boneville”, a new brand alongside the prevailing CP Company and CP Company Child collections.
Ongoing research on finishing methods and materials led to yet one more clothes line in 1982: Stone Island. The primary collection was made solely from a revolutionary new fabric that inspired from the tarps used by truck drivers. The ‘used’ look of this highly resistant, two-tone, reversible fabric was obtained by way of stone washing. This new assortment was so profitable that it bought out at every location within 10 days.
In 1984, Osti relinquished his shares of CP Firm to GFT, but stayed on as president. He and his staff devoted themselves to product development and communication methods for the corporate. In 1985, he turned the editor of CP Magazine, an additional-large format catalog/magazine that was offered at newspaper stands. It featured images of every garment within the CP Firm collections and visualized the C.P. life-style completely. A circulation of forty,000 copies per assortment proved that this unusual advertising tool was certainly efficient. It started a pattern that may later be adopted by many different companies within the industry.
1987 was an vital yr in Osti’s profession. He invented and offered Rubber Flax and Rubber Wool – linen and wool with a skinny, rubber coating. The rubber made the materials waterproof, improved their resistance and added a totally new appear and feel to the garments. In the same year Osti experimented with brushed combed wool for the first time. Right this moment all mills use this procedure for processing woolen textiles, the same course of Osti invented in 1987.
The yr also noticed the start of the color altering Ice Jacket. In collaboration with ITS, Osti employed state-of-the-artwork technological research to create this new fabric which modified coloration by temperature variations. That same 12 months, his fixed dedication to experimentation earned Massimo Osti an invitation to signify the Italian clothes business at an event commemorating the 750th anniversary of Berlin’s founding, the 150th anniversary of textile manufacturing and his own 15th year in the enterprise. For the occasion, an exhibit was held contained in the Reichstag building in Berlin.
In 1988, Massimo Osti’s designs developed a brand new means of communication with the general public by means of the CP Company sponsorship of the Mille Miglia race. The company also showed its support of the Rainforest Foundation, the muse spearheaded by Sting and Raoni, chief of the Kayapo tribe in Amazonia, whose function was to raise worldwide consciousness of deforestation in the Amazon Rainforest.
1991 marked the opening of a CP store in New York’s historical Flatiron Building, plus the launch of yet another iconic garment within the Stone Island line: the Reflective Jacket. This jacket was made from an progressive materials, which was the fruit of technological research performed in Japan. The fabric mixed waterproof fabric with a really thin layer of glass microspheres, which mirrored even the weakest gentle sources with astonishing effectiveness.
In 1993, a partnership with Allegri gave rise to Left Hand. This new model was characterized by one other exclusive materials, a non-woven fabric made from pressed polyester and nylon fibers which, like felt, may very well be used with uncooked edge stitching. The following year, Osti based Massimo Osti Manufacturing, an organization that may reap the benefits of the expertise and successes accrued from 20 years’ worth of formal and technical innovations. In 1995, the ST 95 line was launched and in 1996, Osti started a collaboration with Superga, which consisted in designing a set of picture-defining garments.
Simply two years later in 1998, a new firm was based to supply and distribute the OM Challenge model, the collaboration with the Frattini Group. This new line of clothes would even be characterized by means of progressive fabrics:
– Electric-j – a extremely resistant materials product of polyester and copper fibers
– Cool Cotton – whose natural look is derived from its cotton part whereas its other part
– Cool max – a hollow fiber that absorbs bodily moisture and wicks it outwards
– Mag Defender – a canvas manufactured from polyester and carbon fibers whose extremely resistant weave shields its wearer from magnetic fields
– Steel – an “urban armor” that includes a nylon canvas which is woven with twisted cotton and stainless steel, making it highly resistant to cuts and tears.
In 1999, Massimo Osti started the collaboration with Dockers Europe to design a new line of technical pants known as stone island shirt ebay Gear for Legs. Of the technical supplies used on this assortment, a particular blend of Kevlar stood out specifically; its increased softness and functionality made it applicable to its software in garment production.
Among Osti’s final tasks was the ICD line. Created in 2000 due to a collaboration with Levi’s, it supplied an enormous array of excessive efficiency technical outerwear. This collection was then supplemented by the ICD+ line which, thanks to an settlement with Philips, featured outwear garments which came outfitted with a mobile phone, mp3 participant, and accompanying headphones and microphone which were all wired to the garment itself. It was the world’s first business instance of wearable know-how.
Massimo Osti died in 2005 and his legacy lives on at this time via Ed Lehan. Additionally the Massimo Osti Archive, a textile archive which incorporates 5,000 garments and over 50,000 fabric samples from roughly 300 textile mills and garment ending firms from world wide.
Four-course of printing on fabric (1970)
A Bologna-primarily based company commissioned Massimo Osti to design printed T-shirts, something he had never performed before. At the age of 25, Osti was in shut contact with the social and inventive movements of the time and profoundly conscious of the adjustments taking place in society. At the time of his first forays into the world of fashion, Osti’s background in advertising led him to make use of his graphics know-how as a place to begin for tackling his first challenges. “For these T-shirts I used processes for printing on paper to get the finished consequence, strategies like silkscreen, positioned prints, four-process printing, photocopy, and many others. It was the first time anything like that was completed in Italy. I do not forget that I had to silkscreen the primary T-shirts myself earlier than convincing the technician to do them”
Garment dyeing (1979)
“I discovered that two totally different supplies absorbed and reacted in a different way to the dye when dyed concurrently, thereby creating fascinating ‘tone-on-tone’ effects.” That is the basis of garment dyeing, a course of that revolutionized all the industry on the time, both because of the unusual look it produced and because of the numerous lower in costs it represented.
Principal characteristics: every garment is dyed, instead of the supplies they had been made of. Fascinating ‘tone-on-tone’ effects, and simplification of dyeing process.
Brushed wool (1987)
Osti took this special course of, which was initially used on cotton, and experimented with it on wool till he refined the procedure by way of analysis and tailored it particularly to this noble fiber, revolutionizing the industry.
Rubber flax and rubber wool (1987)
These supplies, created by Osti, became extremely popular in the textile trade. They took noble and conventional fabrics like linen and wool and granted them a new look and texture, allowing them to drape and fall otherwise. The particular rubber coating not solely enhanced their pure traits, but also grants elevated functionality, comparable to resistance to water and allows them to remain adaptable to patterns.
Most important characteristics: classic supplies seemed renewed and responded in a brand new way to wear; additionally they turned more weatherproof.
Ice jacket (1991)
A jacket fabricated from a revolutionary materials that changes coloration with temperature variations attributable to its particular chemical composition. The “Ice Jacket” can also be extremely waterproof and windproof.
Primary traits: jacket modifications coloration by temperature variation. *e.g, pink to gray)
Key-item: First ICE Jacket 1992
This fabric was first introduced in the LEFT HAND assortment and is made of pressed microfiber and nylon fibers. The urgent is a conventional technique, initially used to make paper. This course of grants the fabric an unmistakable “deerskin” hand and glorious breath capability.
Major traits: natural deerskin look, however warmer really feel.
This material was additionally used within the LEFT HAND collection. Its major characteristics are complete resistance to water and put on and as much as eighty% protection from nuclear radiation.
Used for the primary time within the F/W 1996 assortment by “Massimo Osti Production,” this combination of wool and nylon jersey is wear-resistant and preserves the breathability, naturalness and sturdiness of wool.
Chester Perry (1971-77)
C.P. Baby (1978-93)