Stone Island Shadow Project
Stone Island Shadow Challenge was created from a fusion between legendary Stone Island owner and creative Director Carlo Rivetti and the design team of ACRONYM, Michaela Sachenbacher and Errolson Hugh. Initially seen as a base for an exploration of ideas and concepts, it quickly developed right into a program for a new era of city masculine menswear. Thanks to their sturdy technical and performance roots that ACRONYM dropped at the design table, it complimented Stone Island’s huge historic archive and fabric analysis. The project was called Shadow to intimate the close relationship between the complete body of the Stone Island brand and the unique work that was being produced to compliment it in this mission.