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Final week noticed Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.
Beforehand hosted in stone island padded jacket sale London, the second intimate event saw choose followers brave the minus six chills of the Glaswegian winter to have a good time the UK’s digital music scene in warehouse artwork house SWG3.
Kitted out with a thumping soundsystem and alluring visual projections, the curated event featured performances by homegrown underground artists including Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Power and elusive XL Recordings DJ and producer Zomby, who all carried out high energy units to a packed out viewers, in addition to being broadcast reside through NTS.
After the occasion we caught up with singer, songwriter and producer Elliott Energy to talk about his dwell efficiency, his ties to the model and why it’s vital to host occasions like this throughout the UK.
How did the opportunity to carry out at Stone Island Presents come up
The chance to perform at Stone Island Presents took place after Nick Griffiths and Heidi Fearon of artistic studio &SON saw me play dwell right at the start of the 12 months. They thought that I’d be a superb fit for Stone Island.
We’ve observed you appear to be a little bit elusive relating to on-line social media. Is there any reasoning behind this
I’m not intentionally elusive on social media, I’m simply not good at the entire celeb thing. I’m not anti-celeb, I just don’t have the time between music and my other two jobs to spend all day on social media. Additionally there may be a whole world exterior of the web. It’s vital to take on-line relationships into actuality. This numbers recreation that lots of people appear to be enjoying isn’t actual and it typically doesn’t correlate with sales/push of product (music, style and so on).
Do you assume being given this alternative will help you to realize actual life exposure by way of live shows
Since March 2016 I’ve had no label, no supervisor, no writer, no press particular person and no reside agent. So stay shows are pretty thin on the ground for me, I’ve performed stay eight occasions ever. Six of those eight in 2016, 4 of the eight outside of the nation. I’ve been paid for each single show. There are artists that are in major deals that have played every main festival during the last two years and never been paid once. I’m not anti-major label, but at the same time no firm has/will ever exploit me. The point is ‘to know your worth’ and if your product is nice it’s going to stand up and folks will finally come spherical, so yes the few stay bits I’ve carried out assist. The much less is extra approach seems to be working a little bit for me. I’m bored with hearing “but will probably be nice exposure” each time any old free-no price range alternative is thrown at me, unless it’s for a great cause. You don’t get up and go to work without spending a dime, so why should I
The primary occasion was held in your hometown of London final year. Do you suppose it’s essential for manufacturers comparable to Stone Island to maneuver away from the capital and expose different cities around the UK to home grown talent
It’s so important for brands and corporations to look further afield than simply London. Manchester, Bristol, Liverpool are only a few of many cities in the U.Okay. Which have such a wealthy music history and vibrant music scenes that Stone Island can faucet into.
How do you think your music pertains to the model and its wearers
Stone Island is about performance, innovation and details. My approach to music is similar, I’m obsessed with the details and finish. Stone Island is a staple for a lot of and it’s wearers don’t need to shout out about it, if you already know you already know. Same as the people who like Elliott Power… if you realize you already know.
We’ve observed you began to work across different music and fashion-primarily based projects including The Salvages and modelling for Goodhood. Have you all the time had an curiosity in merging the two, and if that’s the case where do you think this stems from
No fashionable musician can solely exist off simply music alone maybe with the exception of Adele or Taylor Swift. You have to be multifaceted now and enterprise down different avenues. I’m from a visual background and have all the time been desirous about clothes. To be honest I’m in all probability losing my time with music, I should in all probability attempt to get an artwork director job at Saatchi & Saatchi or something. I think I first turned interested in clothing through the early road put on dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to high vogue and womenswear came by way of my girlfriend. I like going between worlds and can continue to do so.
Does the Stone Island model hold any significance to you personally
Stone Island represents timeless high quality to me and it additionally holds significance as a result of as an organization it understands that with a view to know where you’re going, it’s important to know where you’re from. They achieve this by digging from a rich archive and enjoying by their very own guidelines, these are issues that I additionally try to apply to my own tasks.