Nikelab X Stone Island Windrunner, Take Ii
The Nike Windrunner is the sportswear behemoth’s most iconic and lasting apparel silhouette. After its debut on America’s best track and subject athletes in 1980, it was part of Nike’s first apparel line in 1982, the same year Stone Island was born out of Massimo Osti’s materials manipulations and need to innovate. Originally constructed to guard runners from the weather, the Windrunner has since change into a canvas for innovation and collaboration. The partnership with Stone Island embodies this and sees the garment rise to new heights.
After the inaugural collaboration noticed the engineering and garment dyeing strategies of the Italian sportswear brand added to the mix for the first time, this second creative coming together sees the pair further flex their innovation muscles. The ensuing garments see Stone Island’s superior material and dyeing analysis complement Nike’s strategy to transformative design perfectly. As news of the garment begins to interrupt the blogosphere, Stone Island’s Carlo Rivetti talks us through the product while discussing, the great thing about collaboration and why he desires to share his story with the world.
What can you tell us in regards to the second stage in this inventive marriage with NikeLab
Firstly, it is a unbelievable product, it’s beautiful. For me, it’s the perfect fusion of the 2 DNAs. You can recognise both NikeLab and Stone Island, each respecting the opposite. Now, that is less complicated stated than achieved.
How has the relationship developed for the reason that inaugural product drop
Ultimately, it was a unbelievable experience, both from a company viewpoint and a human one additionally. As we met the teams in Beaverton and after the product folks of NikeLab got here to visit our manufacturing facility, now we have made new friends. It isn’t solely enterprise, it’s not solely a job, it’s two teams, two totally different cultures, that start speaking the identical language.
How has this blossoming relationship affected the merchandise
The primary collaboration was already very good and we’ve made further steps forward as a result of we perceive each other better. We confronted problems and we overcame them collectively. For instance, garment dyeing a fabric with a membrane isn’t simple. The product people at NikeLab are fantastic however of course, they had less experience on the garment dyeing know-how and they are learning as we push one another ahead.
In earlier interviews, you’ve got mentioned that “Stone Island loves challenges.” Was garment dyeing the greatest problem here
Garment dyeing for us is like a cup of tea, or a cup of espresso fairly as we’re Italian. The challenge for us was working to totally different sizing, we’re working to NikeLab’s as an alternative of our personal. Another was that temperature for the garment dyeing shouldn’t be simple to handle with the membrane, so we had to play with the process. It was a work-in-progress that required fixed dialogue between the 2 of us. We worked as a workforce. It was an extended course of, 9 months, however we’re all very joyful.
From final season’s water and wind-resistant Mussola Gommata fabric, what is the innovation you are most excited by here
It is a double material again however the true challenge to work with the membrane, we had to change the machine to work at lower temperatures to create the spectrum of incredible colours while sustaining a excessive performance windrunner jacket. Additionally, it may be packed into its left pocket and carried by the wearer with an attachable strap, thus reworking it from a garment to a pouch based mostly on the necessity of the wearer.
What drew you back to the Nike Windrunner
The windrunner is an iconic garment and for me, and that i is likely to be biased, becomes extra iconic by the therapy. We’ll see about additional merchandise sooner or later.
From Supreme to Nikelab, we’ve seen a bunch of thought of collaborations within the last 18 months. How necessary is collaboration to the way forward for Stone Island What’s the key to a profitable collaboration
What I’ve come to understand during the last couple of years in particular, is that the longer term is stone island micro ripstop for corporations and manufacturers which have a story to tell. Both Stone Island and NikeLab have many tales to tell. We don’t need to alter our method of storytelling however the challenge is reaching a rising viewers who’re able to hear. In fact, the chance to collaborate with a model akin to Nike, one that is thought, revered and admired worldwide, gives us the opportunity to talk to the world. The truth that the collaboration comes from NikeLab first, we’re not very well known in America so it gives us further opportunity to move in a market that’s opening up to us. The first purpose was to create amazing product. The second, and this was unexpected, was to create new mates. And the third was the terrific alternative to talk with the world.
What are you able to tell us about the way forward for this collaboration. Will there be more
For the time being, we don’t know however we’ll discuss.