Travis Scott Is Changing into A Style Icon For A brand new Generation
Style and hip-hop have all the time been synonymous. Over time, rappers have began and stone island liquid reflective jacket grey influenced type developments, made hundreds of thousands of dollars for brands they endorsed (officially or unofficially), and inspired the way in which individuals have dressed. Suppose Kanye West, Pharrell, Slick Rick, Run-DMC, ASAP Rocky, and more. Right now, the youthful generation is trying to a brand new trend icon: Travis Scott.
Since bursting onto the scene back in 2013 along with his first mixtape Owl Pharaoh, the 25-12 months-old has develop into one in every of biggest names in hip-hop. His second album, Birds in the Lure Sing McKnight, is considered by some as top-of-the-line albums of 2016. His stay performances are unparalleled. At instances, they get just a little out of hand—fans have jumped off balconies—but that’s a part of the draw; the vitality at Travis Scott reveals is electric.
But, very similar to his mentor West, his followers don’t just look to him for brand new music or live performances. If you’ve ever been to any of his exhibits or appearances, chances are high you’ve seen Travis Scott followers dressed just like Travis Scott—the vintage tees, Supreme box logo T-shirts, Bape, ripped jeans, flannel, and occasional leather pants. “I really feel like the younger generation appears to him as a mode icon because of his rock-star aura,” says 22-year-previous Jaelen Peacock, who’s a longtime Scott fan.
Scott has all the time been involved in vogue. Back in the day, he saved a weblog, known as 12340art, which resembled West’s legendary KanyeUniverseCity site. He posted pictures of collections and items he liked from brands like Margiela, Louis Vuitton, Billionaire Boys Club, Chanel, and extra.
Part of the enchantment of his type is that it’s relatively accessible. Fans should purchase the same Supreme Kermit T-shirt (at Grailed, eBay, or shops like Round Two), Stone Island jacket, and Jordan 4s Scott rocks. Even in the event that they can’t cop the very same items, his rockstar look will be easily recreated.
Brands are taking discover of Scott’s affect. In 2013, the Houston rapper collaborated with Been Trill. Since then, La Flame has also labored with Maharishi and Helmut Lang on capsule collections. “I’ve been a fan of Helmut Lang for 15 years,” he told W magazine in regards to the collaboration. “Everything was simply all the time recent. I remember my mother purchased me one of their shirts for Easter so that I might put on Helmut Lang for Easter. That was my first piece. And she had a ton of Helmut Lang, so I’d always see it. I just knew that I favored it.” Most just lately, he’s been teasing a brand new collaboration with Australian model Ksubi, scheduled to drop this coming October.
“Travis Scott commands the eye of a technology eager about private ‘likes’—[and ]two transfixing their attention are music and trend,” says Jay Bell, men’s designer senior vice president at Barneys, where Scott’s Helmut Lang collaboration was offered.
Past collaborations, Scott’s star standing and rockstar type has also helped him appear in campaigns for Nike’s Riccardo Tisci collections, Fenty by Puma, Bape, Alexander Wang, Saint Laurent, and extra. He even walked in Mark McNairy’s Spring/Summer 2015 runway show throughout New York Style Week. Lately, he made noise when he turned one in every of the first folks to rock the extremely-hyped, yet-to-be-launched Supreme x Louis Vuitton collaboration, which the excessive-trend house previewed throughout a Paris Vogue Week runway present Scott attended.
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