BEHIND THE Model
Mr Carlo Rivetti, the CEO and artistic director of Stone Island, isn’t exaggerating when he says that the philosophy of his brand is innovation. Since this Italian label was created in 1982, then an offshoot of C.P. Firm, it has created more than 40,000 different garments. The first Stone Island jackets had been reduce from extremely durable truck tarpaulin that had been washed for hours with pumice stones with a view to soften it. This new fabric was named Tela Stella, and set the tone for Stone Island’s business-leading research and growth, which has seen the introduction of distinctive supplies and fabrications including the Ice Jacket, which modifications color in response to temperature variation; the Raso Gommato fabric, a cotton-satin with a durable polyurethane coating; the Silver Jacket, which is lower from one hundred% stainless steel bonded to a fabric base; stone island khaki ghost the NOC 1 rubber hood that’s made in a vacuum mould; and jackets incorporating Kevlar, a fabric extra generally found in physique armour.
Experimentation shouldn’t be the one pillar of Stone Island, although. Each garment that the firm produces is also highly practical, by way of lower, performance and details. The examine of military uniforms and workwear is integral to the design process, explaining elements such as the numerous utility pockets discovered on the outerwear. Specialised high-temperature, high-pressure dyeing strategies allow the company to produce pieces in vibrant colours not usually related to technical performance fabrics, whereas the modish Italian style which infuses the gathering hardly wants explaining. Messrs Noel Gallagher of Oasis, Peter Hook of Joy Division and Chris Lowe of Pet Store Boys are all fans of Stone Island, and the brand enjoys a cult following almost unprecedented in menswear. Watch the video above to search out out extra.