Four Advertising and marketing :
A tradition of analysis, experimentation, operate and use are the matrixes that have at all times defined Stone Island: the sportswear brand established in 1982, designed to turn into a logo of extreme research on fibres and textiles, applied to an modern design. Season after season, it is through the study of type and the “manipulation” of the matter that Stone Island has discovered its personal language with the aim of establishing new boundaries on the earth of garment making. The study of uniforms and of labor put on, its evolution according to new necessities of use, has turn into Stone Island’s commentary publish for outlining a venture in which the clothes item’s operate isn’t simply aesthetic. An ongoing investigation, thorough and without frontiers, on the processing and ennobling of fibres and textiles, leading to discover materials and manufacturing strategies by no means used earlier than in the clothes business. Jackets constructed in nylon monofilament, deriving from the water filtering technology. Highly reflective or thermo-sensitive fabrics, changing colour with the variation of temperature. Featherweight polyester cloth vacuum- coated with a a hundred% stainless steel film used in aviation expertise to protect the on-board computers. Non-woven materials, Kevlar® and polyester felt, rhomboidal nets in polyester used in the construction business and coated in polyurethane. These are some examples of supplies conceived by Stone Island philosophy. Stone Island’s energy can also be based mostly on the distinctive means to intervene on the finished item, by means of the continuous assessments on dyeing and treatments carried out in the Sportswear Company’s laboratory of colour. A division ready to combine superior know-how, experience and human capability and that has developed more than 60,000 totally different recipes of dyes all through the years. All of the accumulated data and expertise, an inalienable heritage, on which nice a part of Stone Island’s know-how relies, is kept within the historical archive that collects the trial checks, and the recipes for textile dyeing and handling which have been developed by all those individuals who’ve worked on this challenge with passion.