BEHIND THE Model
Mr Carlo Rivetti, the CEO and artistic director of Stone Island, is not exaggerating when he says that the philosophy of his model is innovation. Since this Italian label was created in 1982, then an offshoot of C.P. Company, it has created more than 40,000 different garments. The primary Stone Island jackets have been lower from extraordinarily durable truck tarpaulin that had been washed for hours with pumice stones with a view to soften it. This new fabric was named Tela Stella, and set the tone for Stone Island’s trade-leading research and improvement, which has seen the introduction of distinctive materials and fabrications together with the Ice Jacket, stone island coat which modifications color in response to temperature variation; the Raso Gommato fabric, a cotton-satin with a durable polyurethane coating; the Silver Jacket, which is lower from a hundred% stainless steel bonded to a fabric base; the NOC 1 rubber hood that’s made in a vacuum mould; and jackets incorporating Kevlar, a material extra generally present in body armour.
Experimentation is just not the only pillar of Stone Island, though. Every garment that the firm produces is also extremely purposeful, by way of reduce, performance and details. The study of navy uniforms and workwear is integral to the design process, explaining elements such as the numerous utility pockets found on the outerwear. Specialised high-temperature, excessive-strain dyeing strategies allow the corporate to produce items in vibrant colours not usually related to technical efficiency fabrics, while the modish Italian fashion which infuses the gathering hardly wants explaining. Messrs Noel Gallagher of Oasis, Peter Hook of Joy Division and Chris Lowe of Pet Shop Boys are all followers of Stone Island, and the brand enjoys a cult following almost unprecedented in menswear. Watch the video above to search out out more.
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