Stone Island’s Carlo Rivetti On Trend And Soccer
GQ: The new assortment is based on fashionable navy and active sports activities. What was your inspiration behind this assortment
Carlo Rivetti: I think that army, sports activities and performance garments are very inspirational – and I feel that within the DNA of Stone Island performance is important. As an example the new military camouflage in Italy. Are you aware the Carabinieri They are an important police in Italy, and [their new uniform has] unbelievable new patterns and stunning new pockets.
No. By no means. To start with, if we grow to be profitable with a women’s collection, then they might begin asking for the suits to be “more sexy”. However, what I am seeing now, within the international locations which Stone Island are recognized – the UK, Italy, Germany, Holland – young ladies are starting to put on Stone Island garments and I feel that men’s merchandise on women look improbable.
The Stone Island badge could be very recognisable, but how do you’re feeling while you see individuals wearing Stone Island merchandise without badge
I feel it’s really as much as you. We began in the beginning with a removable badge after which 5 – 6 years we began putting two buttons inside – on the left aspect, the facet of our hearts. This was in order that people who didn’t wish to wear the badge wouldn’t depart it at residence, they could put it inside their jackets. So maybe you don’t put on it, but you at all times have it with you. That’s the concept.
Stone Island is so dominant within streetwear all over the world, how do you keep the subcultures pleased with the success and development
Within the last ten years we targeted on nations [in Europe] such as the UK and Italy – funnily they are all a one and a half hour flights from Milano! Then we began considering to the US [as] certainly one of the key factors that we focused on was that I did not need to alter language. The large variations between the US and us Our customers right here know the story perfectly – there is a type of club. So the thought is that now within the US, we have to be stone island adidas samba story-telling. What I hope in the US is that there are also individuals who can understand our language, our history, and recognize it.
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By GQ Model journal
What do you like listening to if you are working
Truly when i work with the design crew of eight young guys, they select the music and normally it is horrible! When I’m thinking, I like classical music, however not in the office. Who’s your favourite participant ever
Well, I must mention two names. One, is our president that passed away ten years ago, Giacinto Facchetti – he was a real prince. He was enjoying within the Sixties – once we gained the champions league, twice (then the Europa Cup) – however he was such a contemporary participant, because he scored a huge variety of goals enjoying in defence. And he was really a gentleman.
Then, after all you’ve got Javier Zanetti – El Capitano! He arrived because Inter wanted to by a striker from an Argentinian team, who said, “if you want to buy this guy, you have to also take this defensive participant.” Inter agreed simply to shut the deal after which the forward was actually terrible and Zanetti, who had no expectations, was actually good. And, again, one other real gentleman on the sphere.
Javier Zanetti a.ok.a.
I performed once within the European championship for the Financial University in Paris. I was playing in the younger group of Torino, in a position that does not exist any longer: deep (usually you play 4 in defence, but in Italy we invented the one behind them). Then I used to be in the second national skiing staff. I lived very near the mountains, as a result of I grew up in Torino. We’d go skiing to the Italian side of the Mont Blanc. So probably I was a stronger skier than footballer.
See the Stone Island S/S ’17 assortment visit stoneisland.co.uk. Present season available at 18montrose.com.