After 14 years at their flagship store in Beak Road, Stone Island have relocated to new premises at 79 Brewer Road, near Piccadilly Circus in London. To have fun this momentous occasion a launch occasion was held at the brand new store on the night of twenty first March.
A number of representatives from the OA membership had been in attendance to assist christen the new store together with a star visitor listing that included Noel Gallagher, Maverick Sabre and Andy Fletcher of Depeche Mode amongst others. Carlo and Sabina Rivetti from SPW were additionally in attendance to ensure the shop obtained off to a terrific start – DJ’s Thristian bPm and Gilles Petersen offered the soundtrack for the evening for the 300 company.
The shop itself stays true to the “Item/Unit 2store concept created by Marc Buhre, founding father of the structure studio Zeichenweg TM. The underlying theme of all the Stone Island stores is total structure versatility, that includes floating floors and hanging structures in marine steel complemented by luminous vertical components in fibreglass and in oiled oak.
Brewer Street’s predominant distinction is that now every part is on a single level, with a double-fronted side though complete floorspace remains about the identical as the former premises at Beak Street. In contrast to Beak’s all-white minimalist approach, Brewer Road is a darker, brooding atmosphere dominated by an enormous moonlight picture wall installation. Delicate touches include reflective fabric materials for the curtains on the altering rooms in a nod to one in every of Stone Island’s most celebrated innovations.
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