Assume Supreme, and you assume lengthy traces and teenage boys with cooler-than-thou demeanors. Not so at the opening of Supreme’s first store in Brooklyn final evening. As a substitute, there was almost no crowd, simply an intimate gathering of buddies and family of the 23-12 months-old super Island model. Perhaps the calmness was a result of the fact that not a single item in the large store was on the market. That chaos begins in the present day, when Supreme drops a complete new slate of products. Brooklynites, get ready for the strains.
As for the area, it’s plastered with images on its storefront wall and decorated with the sparse, contemporary-yet-industrial decor found in the opposite stores of the skatewear behemoth. Not like its Manhattan counterpart on Lafayette Street, the South Williamsburg locale is sprawling. “You know, we’re not beneath the assumption that everybody in New York Metropolis knows who Supreme is and what Supreme is about. We’re hoping that we positively broaden the spectrum by opening up a new location in Brooklyn,stated former Supreme model director and current inventive guide to the label Angelo Baque. “We wanted one thing that was close sufficient to the town that wouldn’t be inconvenient for our shoppers coming from Manhattan./p>
If today’s drop of Stone Island apparel—“I’m a extremely large fan of Stone Island,Baque admits—and a Supreme-branded lockbox isn’t sufficient to lure Manhattan varieties to Williamsburg, Supreme’s indoor skate bowl might. The characteristic, which Baque says is restricted to mates and family use, is exclusive to the Brooklyn and Los Angeles locations. “Because of the size of the Manhattan retailer, we can’t really cater to that skate-core child that we wish to simply to come back and hang out. For us, one of the principle objectives in getting a bigger area is that we do include a skate element, as a result of at the top of the day, we’re still a skateboarding brand,said Baque. Nonetheless, a skate model with a hefty insurance coverage bill, we’d think about. At that question, he simply laughed and shrugged. Regardless of, Mark Gonzales and the opposite professionals in the bowl final evening seemed keen to take the risk.